Is your website generating real results or does it just “exist”? In 2025, an effective website must be fast, clear, persuasive and search engine optimized. If it doesn't meet these criteria, you're losing rankings, traffic and conversions.
Here are 7 key recommendations to improve your website today.
Speed is a critical factor in user experience and technical SEO.
A slow site affects visitor retention and Google rankings.
What can you do?
Compress images.
Enable browser cache.
Use a fast and optimized hosting.
Eliminate unnecessary scripts.
Useful tools: GTmetrix, Google PageSpeed Insights, Cloudflare.
More than 70% of web traffic in LATAM comes from mobiles.
A design that is not adapted to smartphones loses relevance, time spent and clicks.
Verify that your site:
Have functional menus on mobile.
Use legible fonts on small screens.
Do not cut images or buttons out of the frame.
Every page should have a clear objective.
Whether it's generating an inquiry, scheduling a call or downloading a resource, the user needs guidance.
Practical tips:
Use action verbs: “Request your demo”, “Quote now”.
Place them at the beginning, middle and end of the page.
Make them contrast visually with the background.
It's not enough to have text: you need the right text.
Your titles, descriptions and headings must respond to what people are searching for on Google.
Recommended actions:
Identify keywords with tools like SE Ranking or Ubersuggest.
Use H1, H2 and H3 tags correctly.
Write useful, short and solution-oriented paragraphs.
Measure = improve.
If you don't have Google Analytics 4, Search Console or defined events, you won't know what content is working.
Set up:
Key events (form clicks, scroll, time on page).
Conversion funnels.
Dashboards for decision making.
A website must convey security.
From the SSL lock to real testimonials, it all adds up.
Include elements such as:
Active SSL certificate.
Customer reviews or logos of companies that trust you.
Links to clear privacy policies.
Clean, tidy and error-free design.
A site without new content is an invisible site.
Google rewards sites that constantly provide value.
What to publish:
Value tip: Some agencies specializing in digital strategy, such as Frenzy, integrate SEO content, UX design and analytics from day one to accelerate web performance.
Improving your website in 2025 is not a matter of aesthetics: it is a strategic decision. Apply these tips with a focus on speed, useful content, conversion and trust. The result will be a website that not only looks good, but performs well and ranks well.
If your site loads slowly, doesn't show up in Google, doesn't generate leads or looks bad on mobile, it's time to optimize. Perform a technical audit to evaluate its performance.
Not having responsive design.
Pages without calls to action.
Heavy images that slow down the site.
Poor or outdated content.
Lack of connection with analytical tools.
Google PageSpeed Insights (speed and performance).
Google Search Console (indexing and SEO errors).
SE Ranking or Ubersuggest (keywords and ranking).
Hotjar or Microsoft Clarity (heat maps and user behavior).
Ideally every 18-24 months for design/structure, and monthly for content. Google values active and constantly improving sites.
Not necessarily. Many CMS like WordPress allow you to apply improvements with plugins. However, for a deep optimization it is recommended to have the support of professionals.
Technical SEO ensures that Google can crawl, index and correctly value your content. It improves visibility, reduces errors and contributes to ranking in IA Overview.