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The 5 best strategies in real estate marketing

Marketing Inmobiliario



Currently, real estate consumers have changed their property search and purchase habits, which has led marketing teams to adapt to these new trends. Now, it is essential to use digital strategies such as social media, technology implementation, SEO, and email marketing to stand out in an increasingly competitive real estate market.

A report published by experts from the Lamudi platform found that searches for buying or renting properties online increased by 95%. To start with the digitalization of real estate businesses, tools such as:

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Discover the five best strategies in Real Estate Marketing

In a constantly evolving real estate market, it is crucial for industry professionals to know and apply the best marketing strategies. By knowing and applying these strategies, real estate professionals can ensure their success in a constantly changing market.

1. Website optimization: your company's website is the business card for clients. Therefore, the design must be in line with the slogan and logo of the real estate agency. So that the search engine also ranks your page among the top options, you must ensure a good user experience while navigating your website.

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2. Review your communication channels: users are no longer inclined towards a single source or communication channel. They seek to diversify their channels, and this is an opportunity to have a presence not only through a website but also on social media and even via email. You can adopt a different communication strategy for each social network in order to connect with users.

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3.  Customer testimonials: according to a publication by the digital magazine Local Consumer, 49% of users claim to trust online reviews from previous customers. Every time you successfully complete a transaction, don't hesitate to ask the customer to leave a review on the website.

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4. Content Marketing: Adding videos and supporting material makes the customer experience in the browser more pleasant and dynamic. Adopting a Content Marketing strategy will attract more users to your business.

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5. Email Marketing: Email marketing is a strategy to reach your customers, whether you want to provide promotional information, encourage repeat purchases of a service, or even seek recommendations. It can also be a strategy to invite them to subscribe to your page and learn about the different services and blogs you offer.

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