If you are a company, your goal is to help customers meet their needs. But without knowing how digital marketing works, it can be difficult to achieve the results you need. Knowing the successful strategies of the world's leading brands will help you find the right direction for your strategy. These brands teach us how to sell their products and how to reach more people.
Nike
Nike has always had a great impact on people's lives thanks to its digital marketing. One of the most impactful campaigns was #Breaking2, where two professional runners attempted to run a marathon in under two hours. This was even broadcast on YouTube, demonstrating that the brand is innovative, brave for taking risks, and will always try to do something new rather than go for the conventional.
Coca-Cola
Coca-Cola has always shown us that it goes above and beyond to connect with its target audience, which is why it is one of the most successful brands worldwide. Their marketing strategy includes multiple channels, including traditional advertising, social media, and digital content. The company has also been recognized for its strong presence on social media, which it uses to connect with consumers on a personal level and encourage them to share their thoughts about Coca-Cola products online.
The global brand recognition of Coca-Cola has resulted in significant growth as it has created slogans using the same insights from the target group, such as "Open the Taste of Happiness" or "I Feel the Taste" (which refers to life experiences), which are product-focused slogans but incorporate the insights of the target group.
Kellogg's
In the business world, there are few companies that have been as successful in their marketing strategies as Kellogg's. The cereal brand is one of the most successful food brands in the world. It has an incredibly diverse product line and has been able to remain relevant for over 100 years. If you are looking for an example of how to successfully market your business online, it would be hard to find a better case study than this.
Kellogg's effectively utilizes its resources across all channels when launching new products or campaigns: advertisements are placed in traditional media such as television and radio; influencers are used to promote products; social media platforms like Facebook and Instagram host giveaways or contests; email newsletters reach customers directly through their inboxes... The list goes on!
There are many ways you can use Kellogg's strategy as inspiration for your own marketing efforts.
SamsungGroup
Samsung's marketing, innovation, collaboration, and agility strategy is to offer its customers an experience that goes beyond the product itself, providing innovative technological products that solve real problems. It also aims to be an influential part of consumers' daily lives by delivering new experiences through the production of various products, such as smartphones or televisions, but also by offering services like banking or insurance.
Samsung has always been characterized by thinking about solving the problems of its target group, they are present in all socioeconomic groups for that reason and because of their variety of products to achieve it.
Knowing successful brands in digital marketing can help you find the right direction for your strategy.
Knowing what works can help you make better decisions. When creating a marketing strategy, it is important to understand what worked in the past and why. By studying the companies that have achieved success in their industry, you will be able to identify opportunities for your own business. You can also learn from their mistakes so you don't end up repeating them!
The results you can achieve for your business
It is important to set goals for yourself and your business. Your goal could be anything, from increasing sales to gaining more followers on social media, or something completely different. Regardless of what you want from your business, it's better if you have some kind of plan, and a good way to determine what that plan should be is to set realistic goals.
You don't need a complicated strategy to achieve business success; all you need are these four simple steps:
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Start with an idea that can be achieved within 3 to 6 months.
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Keep trying new things until they stick (within 6 to 12 months).
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Start gradually, but keep building momentum as time goes on.
These are the 4 successful brands: Nike, Coca-Cola, Kellogg's, and Samsung Group. Through their history and strategy, one can learn that sometimes it is necessary to change direction to find the right path for your business. Remember that you can always contact us to help you grow, as we have the tools and strategies to make your business a successful brand as well.
